As with most ideas it all starts with an image in my mind. Most times I doodle on paper then try to make into a clearer picture. I sometimes look for inspiration from other photographers to help guide the process and set a standard for the outcome.
Then the challenge of choosing the location and the model to bring this concept to life. I then scout out locations before I contact a model and determine the time of day etc. and also whether I will need a team to assist.